Portfolio > Copy Samples > Guide Dogs for the Blind
Guide Dogs for the Blind
One of a series of advertisements designed to raise awareness of the work that Guide Dogs for the Blind do for visually impaired people - some of which doesn’t actually involve Guide Dogs.
"Sit." "Stay." "Down." "Make an omelette."
The things we can't teach a guide dog, we teach the owner.
For many blind people, a guide dog can do a lot to make the outside world a safer, less limiting place.
But it can do nothing to help solve many of the problems they encounter inside their own front doors.
Like ironing a shirt, frying an egg, or telling the difference between a can of tomato soup and a tin of peaches.
But where a guide dog can't help, Guide Dogs for the Blind often can.
We can provide training in the skills that help guide dog owners live a more self-sufficient domestic life, including food preparation, cookery, washing and ironing.
We can also make communication easier, by teaching the use of Braille, specially adapted personal computers, talking calculators and cassette recorders.
To keep the standard of the training up to scratch, we even teach the teachers. (In fact, we provide many of the graduate courses for Britain's rehabilitation workers.)
But whatever form the tuition takes, it's all designed to offer the same benefit to visually impaired people.
A more fulfilling, more independent, life.
"Sit." "Stay." "Down." "Make an omelette."
The things we can't teach a guide dog, we teach the owner.
For many blind people, a guide dog can do a lot to make the outside world a safer, less limiting place.
But it can do nothing to help solve many of the problems they encounter inside their own front doors.
Like ironing a shirt, frying an egg, or telling the difference between a can of tomato soup and a tin of peaches.
But where a guide dog can't help, Guide Dogs for the Blind often can.
We can provide training in the skills that help guide dog owners live a more self-sufficient domestic life, including food preparation, cookery, washing and ironing.
We can also make communication easier, by teaching the use of Braille, specially adapted personal computers, talking calculators and cassette recorders.
To keep the standard of the training up to scratch, we even teach the teachers. (In fact, we provide many of the graduate courses for Britain's rehabilitation workers.)
But whatever form the tuition takes, it's all designed to offer the same benefit to visually impaired people.
A more fulfilling, more independent, life.
© Justin Rogers 2024
Justin Rogers Copywriter
+44 7976 810 787
justin@justinrogers.co.uk
justin@justinrogers.co.uk