Experience

I'm not a moonlighting journalist, failed poet or frustrated novelist. I'm a proper, highly experienced, copywriter.

Over the past 25 years, I have worked with a wide variety of clients, as well as for design groups and some of London's best Advertising agencies.

I have written for companies and organisations of all sizes, from blue-chip multinationals to local businesses.

Among the better-known ones are Jeep, Habitat, DeutscheBank, E&J Gallo Winemakers, the BBC, Carlsberg, Douwe Egberts, MG, Interflora, NSPCC, GE, Harveys Furniture Stores, Channel 5, PriceWaterhouseCoopers, Qantas, Zanussi, Canon, BT, Guide Dogs for the Blind, HSBC.

Professional and craft skills

Effective copy works like a one-to-one conversation. For it to convince and motivate, how it talks is just as important as what it says.

So whatever I write, I take a lot of trouble to make sure that it's in tune with the mindset, needs and expectations of the audience you're trying to reach.

I understand the differences - and the relationships - between brands, products and services. I know when to be strategic, and when to be tactical (and how to do one without getting in the way of the other).

I know how to work to a brief (and the budgets and timelines that come with it.) I know the questions to ask when I get one, and I can help if you're having trouble putting yours together.

In short, I know how to turn factual content into convincing communication. And information into persuasion.

Click here to see some examples of my work.